He built a script to start digging into competitor PPC data, and developed iSpionage from this principal focus on paid search. And instead of having to sift through vast swathes of grey data, we give you guidance in the form of our AEI and KEI scores. The SEMrush CPC Map gives you data about a niche’s average cost-per-click in any given country or region. iSpionage provides landing page surveillance, website monitoring, and competitive keyword research for digital marketing teams looking to get a competitive advantage and to keep a closer eye on their top competitors. Here, you are able to see the similarities and distinctions between iSpionage (overall score at 8.5 and user satisfaction at 79%) and SEMrush (overall score at 9.7 and user satisfaction at 94%). As we’ll try to show in this guide, there’s much more to each competitor analysis tool than just these simple comparison points. iSpionage helps you visualise this with our proprietary Keyword Effectiveness Index (KEI). iSpionage identifies your top AdWords competitors and reveals their approximate monthly budget and entire PPC strategy. To offer superb online visibility management and content marketing capabilities for users, SEMrush readily integrates with Google products. . Before we start, here’s a straightforward comparison table: As we’ll try to show in this guide, there’s much more to each competitor analysis tool than just these simple comparison points. With the Backlinks feature, you can uncover the backlinks that are helping your top competitors to rank. Copyright © 2020 FinancesOnline. It boasted of being the second-fastest web crawler compared to google. Low-position keywords receive fewer clicks, so may have been left idle in the account. In the meat of this article, we will outline some of the main unique features of SEMrush, SpyFu, and iSpionage. SpyFu is suited to marketers who are doing competitor analysis for PPC and SEO. iSpionage vs Meltwater. This will also give you a way to spot patterns in ad copy that seem to be working for your competitors. Great for freelancers and startups, this package is inclusive of the following: Guru – $199.95/month (billed monthly) or $166.62/month (billed annually). See how SEMrush and iSpionage stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. The previous features are included under the Competitor Research dashboard, which is a “broad stroke” competitor analysis report. GetApp will help you learn more about each of these software and make the best decision for your business. Remove All Products Add Product Share. This data is similar to what you can find in SpyFu and SEMrush, but iSpionage also adds its own KEI calculation into the mix: The iSpionage KEI is calculated based on two main factors: the duration that the advertiser has been using the keyword (Days Seen), and the recency (Last Seen) of the keyword. As well as the overall bigger picture, SEMrush users can track individual mentions. The Google algorithm updates are noted on the x-axis, so you can map significant changes in keyword rankings to these events. Were they even making money? USA. SEMrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Spy on Your Competitor’s PPC Campaigns with Competitive Keyword Research, Discover Your Competitor’s PPC Keywords & Ad Copy. This brings up the Impression Share Chart, revealing the landscape of who competes for your keyword set in that town, city, or region. Ahrefs VS SEMRush SEO tools? This is helpful for a few different types of iSpionage users: local businesses, national, or international companies with local branches/audiences, and agencies or consultants prospecting for nearby clients. Many other analysis tools prioritize the “winning” content on number of backlinks, but we believe that the number of first page keywords is a truer reflection of success, because that is more reflective of the utility of that content for the business. You can also see which keywords in the niche are most popular in each area, meaning you can adjust based on language idiosyncrasies or cultural preferences. Become a smarter marketer with weekly PPC tips. SEMrush vs iSpionage. Due to this breadth of functionality, the unique features of SEMrush span a range of different digital marketing areas. You can see which competitors are bidding on which keywords, how long they’ve done it for, and which ads perform best over time. Leon started to monitor his top competitors — scraping landing page URLs, tracking ad copy, and keeping tabs on who was active, when, and how. SEMrush Inc. For the purpose of this example, let’s say that your own domain is Salesforce.com. (Keep in mind: we’ve made all of the images in this post clickable so that you can get a better look at everything.). Starting Price: $99.95/month/user. Many blogger, digital marketer and beginner used to ask me which is the best SEO tools for Backlink checker, Ranking checker, keyword research and competitor analysis. Note: This is similar to the Overlap Keywords feature within the Compare section of iSpionage, which you can see in the screenshot below. You can use the AEI score to focus your research on the best-performing PPC ads, which will give you a creative starting point for your own ad copy. This is the same concept as KEI, but designed to show the effectiveness of a competitor’s ad copy. Let’s start by explaining our tool, iSpionage, why we built it and where we feel we excel. 2475 Boston, MA 02199 SEMrush is a comprehensive digital marketing tool, with lots of functionality and a price to match. iSpionage vs SEMrush. From the perspective of iSpionage, we’ve created our competitive intelligence tool with metrics that let you easily see what’s working for your competitors in PPC and SEO. SEMrush is a comprehensive digital marketing software, with a vast array of features that give you insights into SEO, PPC, social media, content, website health, and brand. This is how we prioritize content lists in iSpionage. An advanced SEO software, SEMrush provides a comprehensive set of tools for SEO and marketing professionals in a visual and easy-to-use interface. Analysis tools out on detailed side-by-side comparison for iSpionage vs SEMrush comparison | getapp 2020! How the whole PPC strategy is laid out — from start to finish your search performance! 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