Here below is a collection of the most up-to-date Instagram statistics for 2020 to give you the current state of Instagram. Instagram continues to grow as one of the most popular social media platforms across all ages, locations, and brands. The countries with the most active accounts accessing the photo-sharing app are in the USA with 120 million users, followed by India with 80 million, Brazil (77 million), Indonesia (63 million), and Russia (44 million). With the 1 billion user badge, businesses and content creators may take the … How many LinkedIn users in Malaysia? Brands turn to micro-influencers to promote their products, typically with 50,000 to 100,000 followers. Meaning, globally 1 in 8 people with mobile internet access it at least once every 24 hours, and Instagram’s daily users are higher than the population of South America. This time, with our free browser, we compiled some Instagram demographics data for Australia.Let’s see how many people use Instagram on our smallest continent: Instagram statistics for Australia (September 2018 – May 2019) Launched in 2010, Instagram has skyrocketed into fame reaching one billion monthly users in June 2018. Using Tabs on Instagram: Review the Home tab. Instagram. For the latest news, tips and stories from our vibrant community of businesses. The app allows users to edit and share photos with other users, either publicly or … Instagram has over one billion monthly active users and is one of the most popular social networks worldwide. Don't Overdo It With the Filter Effects. The photo- and video-sharing network announced it has surged to 500 million active monthly users. Sources: (Facebook) (Statista) (Worldometers) (WordPopulationReview) (Statista) (Recode). You can only use letters, periods, numbers, or underscores. The company reports that 500+ million daily users interact with Instagram Stories, up from June 2018’s 400 million. The 1 billion MAUs made Instagram the 6th largest social network worldwide, with 23.92% of the world’s 4.18 billion mobile internet users access the app monthly. Follow us on @instagramforbusiness. Help. Instagram has proven that pictures easily cross language barriers. When it comes to the number of hashtags you should use, there are hundreds of different opinions. Instagram has surged to 500 million active monthly users and 60 percent of Instagram's users, or 300 million people, now use the app every day. Sources: (Facebook) (Statista) (Mention) (Worldometers) (WordPopulationReview) (Statista). Next, is India at 73 million users and Brazil at 72 million users. Thomas Barwick / Getty Images. 6.43% of the world’s 7.77 billion population uses Instagram daily. 22.02% of the world’s 4.54 billion active internet users access Instagram monthly. 130 million Instagram users are from the U.S. 67% of U.S. adults ages 18-29 use Instagram in the United States. While Instagram has a neutral gender-bias format, 68% of Instagram users are female while 32% are male. How Old Are Instagram Users? It has a massive user base and it boasts higher per-post engagement rates than any other social platform. 1.2% of Instagram users have between 50,000-100,000 followers. The biggest age group of Instagram’s user base is 25-34, which accounts for 35% of total users. With Instagram’s popularity on the rise, people have started using it to tune into the latest trends. Cristiano Ronaldo is the most followed profile on Instagram, so much so, every 1 in 5 people that have Instagram follow him – 209 million followers at 20.9% of the platform’s total user base. According to the latest DAU data, 500 Million people around the world are actively using Instagram daily. This compelling photo-sharing platform is easy to use and completely free, which has brought about its immense popularity and fast growth. Instagram’s monthly user base is the same as the total population of Europe and North America combined. Get Assets. 17) What is the ratio of males to female users on Instagram? and we are here to deliver the best service providers Time period Key developments at Instagram 2010–2012: Instagram launches on the iPhone and grows to 13 employees and to 30 million users (closing at $50 million at a $500 million valuation). As of 29th April 2017 Instagram has 700 Million monthly active users. To get an idea of who uses Instagram the most, here’s a breakdown of the platforms age-related demographics among US adults: Source: (Statista) (PEWResearch) (Statista). This is a small number compared to parent company Facebook, which has north of 45,000 dealing with 2.6 billion users. It took Instagram a year to hit 10 million MAU’s. 23.92% of the world’s 4.18 billion active mobile internet users access Instagram monthly. Instagram has 500+ million daily active users (DAUs) globally, ranking it second behind Facebook for the social network with the highest daily logins. Here we have the most popular traffic and engagement times on Instagram, and overall you want to avoid posting on Sunday as it has the lowest user interaction out of the seven days. As you’ll see below from the breakdown of users and followers, this is only 3.1% of the platform’s total population. Released in 2010, it is currently available in 25 languages. Next-level SEO training and link building strategies, © 2021 Backlinko is a Trademark of Backlinko LLC. Launching in 2010, Instagram has had plenty of time to become part of the younger generation’s lives. What percentage of Instagram users are from outside the US? Influencers with 250,000 to 500,000 followers will get paid around $670 per post. On a global level, women use Instagram more than men. UPDATE June 30, 2017 — Instagram now has over 700 million users, and 250 million users use Instagram Stories every day. Launched almost a decade ago, Instagram has become the ultimate app for entertainment and communication. In January 2019, the media sharing platform also reported 500+ million daily active users interacting with their stories feature. In 2020, the current number of fake bot accounts on Instagram is 95 million, which means 9.5% of their 1 billion monthly users are fake profiles. Instagram is a social-media photo sharing application. Instagram gets a total of 4.2 billion likes per day on its posts from users all around the world. Instagram’s crackdown on fake bot users has even resulted in the closure of third party fake follower services, but the war is far from over! Well, almost one-quarter of the world’s active internet users will access the app EACH month! This is the default tab on which you begin--it's also … As a result, businesses have started tapping the potential of Instagram to build a strong online presence and market their products and services. Next up, let’s see how many of those monthly users access the photo-sharing app daily. Launched in 2010, Instagram has skyrocketed into fame reaching one billion monthly users in June 2018. In October 2016 (within two months), they had 100 million users interacting with their new stories function daily. Instagram Demographic Statistics: How Many People Use Instagram in 2020? I have an Instagram as of 2018. But many users don’t even realize Facebook owns Instagram, and still love the photo-sharing app. Instagram saw its first billion in monthly users in 2018 which marked an impressive increase of 200 million users over nine months from September 2017. Influencers with under 10,000 followers get paid around $88 to post. Monthly Active Users Definition (MAU’s): These are registered and logged-in users who visit Instagram’s App or web application within 30 days from the date of measurement. The Instagram account switching let you open 2 Instagram accounts on the same device without cloning it. Time period Key developments at Instagram 2010–2012: Instagram launches on the iPhone and grows to 13 employees and to 30 million users (closing at $50 million at a $500 million valuation). The number of Story content is double the number of Stories created on a global level. 510 million Instagram users are f emale and 490 million are male. Parent company Facebook is excellent at taking down fake accounts on its own platform. uniquely devised for each service or software type. According to eMarketer’s research, Instagram will have 26.9 million users join the platform by 2020 which is almost double the projected growth of other social media platforms. What you have to consider with Instagram’s growth is that there are only 3.5 billion smartphone users worldwide, and so far, a whopping 28.57% of them have the app. Considering the great features and tools that were rolled out in 2019, Instagram looks at a bright future with its user base bolstering. Advertising. Browse featured articles and topics to learn more about what Instagram has to offer. For the most part, Instagram's user base skews younger, with millennials making up the largest share and representing nearly half of the platform's US user base this year. This roundup was a tough one to put together as Facebook doesn’t regularly publish as much data about the other platforms they own, even the second most logged-in social network Instagram. 15) How many “likes” does Instagram users give per day? Also, according to Instagram Stories statistics, Indonesia is a leading producer of Stories. —Micro-influencers. How Many Users Instagram Has Now: 500 Million. While adults make up the largest portion of the total number of Facebook users, teenagers prefer Instagram. Instagram said Monday that it's added another 100 million monthly users. Instagram allow users to place a maximum of 30 hashtags on each post. Instagram bot accounts could be as much as 95 million of the 1 billion monthly active users, according to a Ghost Data Report. Although more popular with the younger demographic, 60% of adults are now using Instagram which is up from 26% in September 2014. Influencers with over $1 million followers will get paid around $1,870 per post, 75% of people aged 18–24 have active Instagram accounts, 57% of people aged 25–30 have active Instagram accounts, 47% of people aged 30–49 have active Instagram accounts, 23% of people aged 50–64 have active Instagram accounts, 8% of people aged 65+ have active Instagram accounts, 33% of people living in an urban area use the app, 37% of people living in a suburban area use the app, 43% of people living in a rural area use the app, 33% of people educated at high school or less use the app, 37% of people educated at the college level use the app, 43% of people educated at more than college-level use the app, 35% of people earning less than $29,999 use the app, 39% of people earning between $30,000 to $74,999 use the app, 42% of people earning more than $75,000 use the app, 69.9% of users have less than 1,000 followers, 15.7% of users have 1,000 to 10,000 followers, 5.7% of users have 10,000 to 50,000 followers, 3.1% of users have 50,000 to 100,000 followers, 2.1% of users have 100,000 to 500,000 followers, 1.6% of users have 500,000 to 1 million followers, The average time spent on Instagram a day is 28 minutes, Users aged below 25 years old spend 32 minutes a day, on average, According to this data, the average Instagram user under the age of 25 will spend over eight days a year on the platform, Users aged 25 or over will spend 24 minutes a day, on average, According to this data, the average Instagram user over the age of 25 will spend over six days a year on the platform, In comparison, the average user spends 1 hour and 15 minutes per day on social media, According to this data on all platforms, the average person over the age of 18 will spend over 19 days a year on social media, 2009 Kevin Systrom starts working on Burbn (Instagram), 2010 Mike Krieger joined the project, totaling two employees, 2012 grows to 13 employees and 30 million users, and Facebook acquires them for $500 million. Let’s dive into the most jaw-dropping discoveries from one of the most popular Android and iOS apps to date: Social networks are typically ranked and measured by the size of their active user base on a monthly and daily basis. Hint: it’s more than you could ever guess! If we looked back in October 2016, Instagram had 550 million monthly users with only 100 million daily users, meaning only about 18% of their user base would visit the app each day. Some celebs in the list like Kylie Jenner and Kim Kardashian enhanced their fame and income through social media platforms like this. In fact, 51% of teens have a Facebook account, 32% have a Twitter account, but a whopping 72% of them are on Instagram. —Mega-celebrities. By checking this data out, you can work out what time zones the majority of your users are in, then plan your posts around that with the top engagement times I’ve added above! Below, we see Instagram’s estimated penetration rates in the top countries by the number of Instagram users. Today, 35% of them use Instagram which is up from 28% in 2016. In the US, 75% of people aged 18-24 use Instagram making up the largest group by age, followed by 57% of 25-30 year-olds. Number of users tagged in Instagram posts. Our study contained only 56 users with more than 10 million followers. For the most part, Instagram's user base skews younger, with millennials making up the largest share and representing nearly half of the platform's US user base this year. Stay on Top of the Latest Instagram Trends . However, Instagram is much more vulnerable to fake bot users as videos and photos go viral a lot quicker, making it difficult to crawl the platform and flag keywords or patterns of abuse. 2013–2016: Instagram introduces features such as videos, direct messaging, and advertising, and grows to over 400 million users. Developers. that can get you to where you want to go. Influencers get paid in part for the audience size, and, if they’re full of bots, brands are the ones losing money in the influencer economy. Instagram is one of the top-performing apps which will undoubtedly grow even more in the years to come. Sources: (eMarketer) (Statista) (Statista) (BankMyCell). If you’re a brand, it’s not very reassuring to know that 9.5% of your campaign spend is going on fake bot accounts on Instagram. The current number of people that work at Instagram is 450 employees, servicing 1 billion monthly users. Instagram statistics for 2019 show that women in America tend to use the app more than men. Currently, in 2020, 88% of Instagram’s 1 billion monthly users are outside the US. In recent years, Instagram’s MAU’s growth rate has decelerated where some territories like the United States are full of users. 89% of users are outside the U.S. Of Instagram’s one billion users, only 110 million are located in the … There you have it, that’s it for my Instagram user base statistics. A little over 5 years ago, in June 2013, Instagram had 130 million monthly active users. Currently, around 34.4% of Instagram posts contain no tagged users, which on the contrary shows a slight increase from last year where 40% of posts didn’t tag any users. Like parent company Facebook, these territories are where Instagram will see the most growth in years to come: As you can see below, an estimated 46.2% of all smartphone owners in the US, regardless of age, have Instagram installed on their phones. What else would you like to see added to this roundup? Is email marketing an effective way to promote your business in 2021?! As of June 2018, Instagram passed the 1 billion monthly active users mark. How Many Hashtags Should I Use On Instagram? Social Media Statistics for Instagram Australia 2020: “Should my business be on Instagram?” is pretty quickly followed by “How many Instagram users are in Australia?” – luckily Facebook/Instagram/Messenger builtin Ads give us Monthly Active Users (MAU) for each platform. More females than males are using Instagram. After you apply an optional filter and make some edits, you're taken to … As of 29th April 2017 Instagram has 700 Million monthly active users. Instagram’s predecessor, Burbn. Content and Filter Usage These emotional ties make it the ultimate platform for brands to connect with their audience, as well as taking advantage of influencer marketing opportunities. This international presence, you see below, makes Instagram especially appealing to both influencers and brands for advertising: According to the latest data, America is the country with the highest number of Instagram users, 120 million accessed the photo-sharing app monthly. The number of Instagram accounts created is way larger with more than 1 Billion accounts created since its launch in 2010 The United States is the global leader in active Instagram users, with 116 million users. An eMarketer study estimated that Instagram’s growth in the US is slower in older age groups, while users aged 25 to 34 are joining the platform like wildfire. It can’t be longer than 30 characters, and special characters aren’t allowed here. According to Instagram’s parent company Facebook’s latest announcements, the current known number of Instagram users is 1 billion monthly active users (MAU’s) and 500 million daily (DAU’s). Shopping. Roughly 56% of female social network users will access Instagram in 2018, compared with 48.6% of male social network users. Daily Active Users Definition (DAU’s): These are registered and logged-in users who visit Instagram’s App or web application every day. Indonesia and Russia have 63 million and 44 million of Insta users, respectively. According to their press release, globally, people spend an average of 28 minutes a day on Instagram. This places the platform as the third most popular network right behind Facebook (2 billion monthly active users) and YouTube (1.9 billion monthly active users). This is your unique identifier. When looking at how many people use Instagram daily since launch, it’s clear to see that the abundance of new features they’ve added has made a big impact on the stickiness of the app. Share Your Instagram Posts. Some developing countries have HUGE populations but low smartphone adoption rates. Brazil, Indonesia, and Turkey are the countries that have the highest app adoption, leaving little room for market growth. The short answer is—yes! Indonesia leads the way with more than 60 million users of which 49.9% are female and 50.1% are male. Use Instagram as a Social Network . You can also position them elsewhere as well (more on this in a few minutes). Instagram’s predecessor, Burbn. 89% of users are outside the U.S. 293 million of global Instagram audiences were aged between 18 and 24 years and 338 million aged between 25 and 34 years. Fast forward to now, and over 50% of the monthly users interact with the app daily due to some impressive user-centric feature releases: On August 2nd, 2016, Instagram released a ‘stories’ feature to give its users 24-hour video and photo sequences that disappear like Snapchat. Market share wise, 12% of the 1 billion monthly active Instagram accounts are in the US, making up 46.2% of all US smartphone users. Resources. It eventually gets acquired by Facebook in 2012. Women lead by 13,300,000 within the 35-44 demographic group. Instagram's users are divided equally with 50% iPhone owners and 50% Android owners. Hashtags and shoutouts are great, but even … According to Instagram’s parent company Facebook’s latest announcements, the current known number of Instagram users is 1 billion monthly active users (MAU’s) and 500 million daily (DAU’s). Facebook, Instagram, and WhatsApp are down in some parts of the world. 13.15% of the world’s 3.8 billion active social media users access Instagram daily. Please share your thoughts on this as a comment! The highest concentration of users is in the US at 116 million users. Instagram provides you with a bunch of filters you can apply … Another interesting estimate they’ve made is about the US growth of the platform: As the platform has become more accessible to the world with new features like instant translation, Instagram has seen some impressive growth outside of the US. Below is the latest data made available in 2020 via Instagram (Facebook). What’s The Best Time To Post On Instagram? P.S. Instagram’s latest user announcement comes just … A picture is worth a thousand words—cliché but true. News. Though the study did not include newcomer TikTok. Since then, it’s grown 10 times. Because Instagram has been around for nearly a decade and has become increasingly influential, it boasts a global user audience. 700 Million monthly active Users. You can find it here: Instant Cleaner- for Instagram (Google Play) https://www.charleshearnofficial.com to contact me! That brings the photo-sharing app to 800 million monthly active users, up from 700 million in … Continue reading to find out the answer. Next up, we take a look at the current demographics of the world’s biggest social media platform. No wonder it’s one of the preferred networks for businesses and social media marketing agencies alike. Besides it’s highly entertaining for the individual users, this feature is game-changing for marketers as it allows them to build anticipation, showcase the products and services in an engaging way, drive traffic, and more. Of suburban respondents, 34% use Instagram. 80% of all Instagram users consist of … The multiple users on one Instagram account feature allow the users to switch fastly and conveniently to access multiple accounts as compared to any other Dual Instance apps. However, Systrom and Krieger realized that users weren’t using the check-in features at all; they were mostly using the photo-sharing features. Hopefully, that will put some perspective on how dominant some of the players in the table below genuinely are! Eight months after launch, it was made public that Instagram stories overtook the 150 million daily active users of rival Snapchat. Although the US leads the way with more than 120 million users, 80% of the app’s user base is located outside the States. MAU vs. DAU, Number of Instagram Monthly Active Users (MAU’s), Number of Instagram Daily Active Users (DAU’s), Ranked 6th: Most Used Social Media Platforms Worldwide. After the owners Kevin Systrom and Mike Krieger changed its name from Burbn, Instagram launched a year later on October 6th, 2010, and snatched up 100,000 users in a week! How Many Hashtags Should I Use On Instagram? Virtually every one of us uses this app on a day-to-day basis and it’s certain that you’ve asked yourself how many people use Instagram at least once. Find the latest Instagram news and updates on the official Instagram blog. Download the Instagram icon and other brand assets to use on your website, store window and other marketing material. It also skews female. According to a 2020 study by Mention, the majority of Instagram users have less than 1,000 followers. That number can get split down into users aged under 25 years old, spending 32 minutes a day, and users aged 25 and over, spending 24 minutes a day on the app (on average). Sep-14 to Jun-18 – 200 Million user growth in 9 months, Apr-17 to Sep-17 – 100 Million user growth in 6 months, Dec-16 to Apr-17 – 100 Million user growth in 4 months, Jun-16 to Dec-16 – 100 Million user growth in 6 months, Sep-15 to Jun-16 – 100 Million user growth in 9 months, Dec-14 to Sep-15 – 100 Million user growth in 9 months, Mar-14 to Dec-14 – 100 Million user growth in 9 months, 2023’s estimated growth is +1.8% in US Instagram users, 2022’s estimated growth is +2.2% in US Instagram users, 2021’s estimated growth is +3.2% in US Instagram users, 2020’s estimated growth is +4.5% in US Instagram users, 2019’s estimated growth is +6.7% in US Instagram users, 2018’s estimated growth is +10.1% in US Instagram users. This time, with our free browser, we compiled some Instagram demographics data for Australia.Let’s see how many people use Instagram on our smallest continent: Instagram statistics for Australia (September 2018 – May 2019) The number of Instagram bot accounts in 2015 was 7.9% and has risen to 9.5% in 2019. 12.87% of the world’s 7.77 billion population uses Instagram monthly. According to Instagram’s growth rate data, the company has been adding over 100 million new users every 4 to 9 months – This user growth rate has been consistent since 2014. —Length of bios. Instagram may be the third most used social media platform but it certainly is the preferred app for young adults. 11.01% of the world’s 4.54 billion active internet users access Instagram daily. However, posting on different days of the week can considerably alter your follower’s engagement levels. Follow. Instagram announced at an in-office event today that it now has 1 billion users worldwide. And of those living in rural areas, just 21% are Instagram users. Many people weren’t happy but Instagram said it would mean people would miss less posts from the people they followed. In 2020, Instagram is currently ranked 6th out of all social media networks worldwide, with over 1 billion people using the app each month. Instagram Stories were released on the platform in August 2016 . In total, Instagram’s added more than 200 million users to its platform in under a year, with 100 million of the newcomers signing on between December and the end of April. There are more than 74.99% of Facebook users and only 4.18% Instagram users. Right now, there are over 3.43 billion social media users globally. How does that translate terms of scale? As for the world, Twitter now has a userbase of over 35 crore users across the globe. Even though we might not be willing to admit it, we are creatures driven by the desire to appear more successful than our peers. 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